In the fight against rare disease, every message is an opportunity to help.

brand strategy / brand advertising / employee engagement / media strategy / social / website design

Shire Pharmaceuticals, a world-leading rare disease biotech, wanted to communicate its unwavering commitment to helping the millions of people affected by rare diseases. Digital and physical airport and OOH experiences, print and video all position Shire as a “rare disease champion” with bold rallying cry statements. To achieve a more personal connection to the mission, Rare Count – a social sharing experience – taps your social networks to calculate the number of people in your life that could be affected by a rare disease.

BRAND VIDEO

AIRPORT

Brand Video

RADIO

PRINT

OUT-OF-HOME

SOCIAL ENGAGEMENT: RARE COUNT