Making scientific purity luxurious.

brand strategy / identity & naming / product messaging / retail integration / content development / digital advertising / website design / social

Surprisingly, many cottons that claim to be pure, simply aren’t. Shipped offshore to be spun into thread, they often come back “cut” – combined with other non-pima cotton species, comprising the cotton’s purity.  Utilizing a unique DNA tracking system, PimaCott can do what no other cotton brand can – scientifically verify its purity throughout the entire supply chain.

An integrated media strategy was used to brand and launch PimaCott as The new standard in pima purity, and included multiple print, social, web video, experiential, and digital expressions. The work also laid the foundation for work with Bed Bath & Beyond’s Wamsutta sheet line, developing its packaging, in-store signage, social posts, and digital engagement strategies.

TV

LANDING PAGE

PRINT/IN-STORE SIGNAGE