100% American grown, from dirt to shirt.
brand strategy / identity & naming / product messaging / retail integration / content development / digital advertising / website design / social
Using patented technology to trace its cotton through the entire supply chain, HomeGrown Cotton is the world's only 100% verified American upland cotton.
To introduce HomeGrown to the US market, a new brand was created from the ground up, including logo, positioning and messaging platform. A content-rich website explains the incredible DNA-tracking science behind the verification process, and also tells the personal stories of the American farm families raising the cotton. Videos, packaging, in-store signage, print, and a unique use of Facebook canvas ads and Twitter videos rounded out the launch.
LANDING PAGE
VIDEO/DIGITAL CONTENT
WEBSITE
