Printers are a drag — until you Think Optimize.

brand strategy / brand advertising / media strategy / digital advertising / social / content development

In the world of printers, it’s not always easy for a printer and copier company to reach the top of the consideration set. But in the world of small-to-medium businesses – everything from garage start-ups to enterprises with up to 500 employees, Brother can help transform common business pain points into productivity centers. Not as a printer and copier company — but as an SMB optimization company. The Think Optimize campaign integrated campaign. TV, digital videos and display ads to showcase common office issues caused by inflexible, centralized print/copy/fax solutions and how easily you can solve them by optimizing your equipment with Brother print & copy solutions.

TV

Landing Page

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