Breaking down differences to uplift communities.
brand strategy / naming & identity / media strategy / video / non-traditional experiential / content development
Everyone, at one point in their lives, has felt cornered. For gang-involved youth growing up on the streets of Boston, that feeling is literal. Their street corner determines so much of their lives, including whether they go to school or prison. The Uncornered Project documents the stories of people who have felt cornered— influencers on the streets and in boardrooms, from former gang members all the way to politicians, celebrities, and business leaders. Combining bold portraits with digital and physical ways to interactive with each subject’s story, and displayed in in high traffic areas including Boston Common, Greenway and Seaport District, the project reveals that when we recognize what we share in common, we can build better communities – one corner at a time.
case study video
TV
UNCORNERED PORTRAITS, PHOTOGRAPHER: JOHN HUET
